Design and Art Direction to consolidate brand identity Leeds Juicery. An exciting new cold-pressed juice based in Leeds, UK with a unique approach and concept behind it’s product.
The identity focuses on capturing purity, meditation, health, and the ancient Indian medicinal science of Ayurveda that underpins the process and aura of wellbeing of the company.
Equally important is expressing the unique location, local produce and client connection the company strives towards. For memorability across wholesale, delivery and pop-up stalls. This is amplified through hand-written personal elements and a proud Yorkshire tone of voice. This personality combined with the clinical art direction forms a unique relationship.
Agencies: Abbas+ Gold Again
Project Management: Greta Madline
Design & Art Direction: Abbas Mushtaq & Greta Madline
Photography: Greta Madline